A strategy that is often overlooked, website loading speed and Google’s Core Web Vitals optimisation. Without ensuring that your website loads quickly for visitors you will lose conversions. And Google ranks pages with poor Core Web Vital scores lower in search results. This will ultimately result in revenue loss.
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Website load time or page load time refers to how long it takes for a website, or web page to fully load and appear on the screen. Many different factors have an impact on how fast a page loads.
You could be questioning whether or not shaving a few (milli)seconds of your website’s page load time really has an impact on your business. Here are some statistics to help to understand the importance of good page loading speeds.
The first 5 seconds of a page-load time have the highest impact on conversion rates.
More than half of overall web traffic comes from mobile, however the average web page takes 87.84% longer to load on mobile than desktop.
Website conversion rates drop 7% for each additional second a page takes to load.
A 0.1-second improvement of mobile site speed increases conversion rates by 8.4% for retail sites and 10.1% for travel sites.
Over 50% of visitors leave a page that takes longer than 3 seconds to load.
70% of customers say site speed impacts their purchasing decisions.
Core Web Vitals are the subset of metrics that are part of Google’s page experience score. It’s Google’s effort to focus more attention on creating faster and more user-centric websites.
With Google now penalizing search ranking for websites with bad Web Vitals scores, they basically force every website owner to keep this on top of mind.