A user experience audit is a way to pinpoint less-than-perfect areas of a digital product. It reveals which parts of a website or app are causing headaches for users and gives insights and recommendations to improve conversions, usability and overall user experience.
Your business benefits
Increase sales & leads
Different people are in a different part of the sales process. Identifying what their motivations to visit your website are, and guiding them to the information they want at that moment, increases sales and ensures those who contact you are ready to buy.
Create brand loyalty
Make sure your visitors feel good after their visit to your website. This often results in returning visits and more opportunities for your customers to connect with your business. This, in turn, results in higher average spending and increased customer lifetime value.
Remember that experiences, trends and best practices change over time. A poorly accessible website is not only bad for SEO. A bad user experience fails to give users the confidence to buy or contact you. That is why you should always evolve your design and overall website experience.